Pre-Campaign Planning
1.
Set goals and objectives
2.
Do a return on investment analysis
3.
Pinpoint target market segment
4.
Create a qualified prospect profile
5.
Get the right list
Campaign Support
6.
Do more than one thing
7.
Create referred leads
8.
Know your competition
9.
Develop references and testimonials
10.
Create a compelling offer
11.
Deliver what you promise
12.
Commit sufficient resources
Campaign Implementation
13.
Understand call objective
14.
Create a call guide
15.
Anticipate objections
16.
Train
17.
Test
18.
Review and revise
19.
Qualify prospects
20.
Classify prospects
Producing Results
21.
Get each lead into the right hands quickly
22.
Guarantee follow-up
23.
Measure and track
24.
Reward
25.
Have fun
